It all started with a love of classic cars and everything blue!
After inheriting a 1965 Ford F-100 from his grandfather, who we then appropriately named "Ruk" to carry on his grandfather's memory and legacy, it was the appropriate fit for a company name. With Ruk's journey beginning in Utah, we added a little mountain flare to pay homage to his original roots. We also called Utah home at one point, and let's face it, those mountain backdrops have us constantly yearning for cooler weather and snowcapped peaks.
We spent countless days putting ideas and designs together before we eventually took everything to paper and made our dream a new reality. Together, we created Blue Truck Clothing Company where we are honoring Ruk, his memory, and his classic baby blue truck.